IndiaFirst Life Insurance Initiates Media and Digital Pitch

The selected agencies will be empanelled for a period of three years.

IndiaFirst Life Insurance has initiated a pitch inviting media and digital agencies. The media agency selected will help IndiaFirst reach out to its stakeholders consistently in an innovative and efficient manner using mass media and OOH. Its digital agency will help with Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Social Media Management (SMM).

"Being able to think out of the box and find engaging solutions to meet business requirements will form the crux of the selection parameters," says Tamanna Khanna, head - marketing, IndiaFirst Life Insurance. The empanelment will be for a period of three years, renewable on a yearly basis on successful fulfilment of KPIs.

Headquartered in Mumbai, IndiaFirst Life Insurance claims to have garnered over Rs 6,500 crore of AUM (assets under management) in five years of its operations and covered over 2.7 million lives in India. The company has a presence in over 1,000 cities and towns through 6,000 partner bank branches.

IndiaFirst - with a paid-up share capital of Rs 475 crore - is promoted by Bank of Baroda, Andhra Bank and the UK's leading risk, wealth and investment company, Legal & General. Bank of Baroda holds a 44 per cent stake in IndiaFirst, while Andhra Bank and Legal & General hold 30 per cent and 26 per cent respectively.