'See it all,' says Zee Studio

The channel has emerged with a young, edgy look and a "blockbuster" movie library.

Zee Studio, the English movie channel from Zee Network stable, has rebranded and unveiled a brand new ideology - 'See it all'.

The channel has revealed a new look with a newer library to choose from. It offers a range of genres including action, comedy and animation! The movies to be aired this month include The Fighter, Avengers, Kung Fu Panda 2, Shrek forever after and Transformers dark of the moon. Actors such as Tom Cruise, Leonardo DiCaprio, Mark Ruffalo and Christian Bale will be seen scorching the screens throughout the month and beyond.

According to Anurag Bedi, EVP and business head, Zee Studio and Zee Café, the channel's study reflected that with globalisation, the reach and perception of Hollywood movies has changed. "English cinema is not limited to a certain niche, elite class anymore. The younger generation has a lot of exposure to western entertainment and that has led to massive change in consumption patterns. Additionally, the research revealed that today's tech-savvy young generation, which is a major chunk of our viewer-base, expects greater quality content and a high definition experience from television channels. Hence the effort to renew Zee Studio's look and content is a landmark moment for our business and brand," Bedi adds.

'See it All' reflects Zee Studio's brand new philosophy. Tapping the potential to engage with the youth via a multi-layered engagement platform, the marketing campaign will be present at over 30 trade media agencies across Mumbai, Delhi and Bangalore. Zee Studio is inviting fans to click pictures against the backdrop of the 10-feet tall transformer stationed at Cyber City, MPG, Arena, Dentsu, Signature Tower, Cyber Plaza in Delhi and Phoenix mall in Mumbai.

See it All will be supported with a strong social media leg across Twitter, Facebook and YouTube. For 15 days, starting October 3, the channel will run a "See it All" contest for its viewers to tune in to the 9 p.m. movie and answer simple questions to win gadgets like iPhones and iPads, every day.

Talking about the marketing push, Sharlton Menezes, head marketing, Zee Studio and Zee Café states, "We wish to create channel 'Experiences' to drive home the message, generate excitement and push viewers to get a taste of Zee Studio. Larger than life movies, big stars and famous characters are the most tangible strengths of Hollywood, which will be leveraged to endorse the channel's refreshed imagery."

For the record, Zee Studio was launched in March 2000 as the "ultimate English movie recourse" with an aim to provide movie content to an audience that craved Hollywood entertainment.