Starcom Appoints Sue Frogley as Global Commercial Director

Based in London, she will report to Laura Desmond, global CEO of SMG.

Starcom MediaVest Group (SMG) has announced that Sue Frogley will join the company as global commercial director, a new role at SMG. Responsible for building a strong commercial capability and practice to drive client revenue, Frogley will work across all of SMG's Global Network Clients, setting a strategic M&A vision and investment strategy.

She will help identify and architect new commercial models and trading deals to drive diversification of new revenue sources. Based in London, Frogley will report to Laura Desmond, Global CEO of SMG.

Frogley joins SMG from Dentsu Aegis Media, where she was most recently president of commercial operations. Prior to this, she was CFO at Aegis Media Global and Isobar Global, where she built a commercial platform for development of global clients involving large-scale transformation.

"As clients move more toward globalization and as marketplace dynamics are changing at warp speed, Sue will be instrumental in navigating the landscape and maximising value for our business and for our clients," says Desmond. "She has a proven track record of long-term value creation, building teams and delivering innovative global commercial solutions. She will help SMG continue our growth trajectory, while developing our commercial market position."

Frogley adds, "I'm thrilled to be joining the team at such an exciting time in the industry and look forward to becoming part of their entrepreneurial talent and helping promote best-in-market offerings across SMG's portfolio."

Part of the Publicis Groupe, Starcom MediaVest Group encompasses an integrated network of human experience strategists, investment specialists, content creators and digital and technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with companies that include Heineken, P&G, Samsung and King.com. SMG was named Media Network of the Year at the 2014 Cannes Lions International Festival of Creativity and Global Network of the Year at the Festival of Media in 2013 and 2014.