Havas Media Bags Borosil's Integrated Media Duties

The account is estimated to be upwards of Rs 20 crore and will be handled out of Havas Media's Mumbai office.

Havas Media India has won the integrated media duties of Borosil Glass Works, on the back of a multi agency pitch. The account is estimated to be upwards of Rs 20 crore and will be handled out of Havas Media's Mumbai office.

The agency recently won the integrated media mandate of World Kabaddi League, MTS India, Yepme.com and the digital mandates for Businessworld magazine and XOLO mobile.

Rituraj Sharma, VP, consumer products, Borosil Glass Works, says, "Havas Media came across as a professional and passionate agency. Their transparency, knowledge and media expertise was impressive. We wanted a dynamic partner to help us scale further and found one in them."

Commenting on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia says, "Borosil is a prestigious and trusted brand in India and we are glad they have entrusted us with their business. Our ability to provide meaningful connections across communication touchpoints has been appreciated by clients."

Mohit Joshi, managing director, Havas Media, India adds, "This win further consolidates our integrated media offering with digital at the core. We look forward to partnering with Borosil as they scale up in India." For the record, Borosil Consumer Products division sells microwavable and flameproof kitchenware and glass tumblers through over 5,000 retail outlets. Borosil also specialises in scientific glassware which has found use in over 2,000 different products and applications, in areas as diverse as microbiology, biotechnology, photo printing, process systems and lighting.