Carat Media Wins Media Duties of Shaze

The account will be handled out of the agency's Mumbai office.

Shaze, the retail brand from TBZ Nirmal Zaveri, has appointed Carat Media to design and implement an integrated communication plan to take the brand to the next level.

Shaze is the diversification initiative of the group into luxury gifting in India offering fine art pieces with a focus on sterling silver and leather ware combined with materials like marble, lacquered wood, camel bones and coloured stones, used in conjunction to add the exotic touch.

Speaking on the win, Kartik Iyer, MD, Carat India says, "We are delighted that the TBZ Nirmal Zaveri group found our offering in line with their expectations. We do look forward to partnering with Shaze in their endeavours in the luxury space as their creations are one-of-a-kind, crafted by the best of artisans or sourced from the renowned craftsmen across the globe."

Adds Himanka Das, senior vice president, Carat Media, "We are glad to be part of launch of a brand in the retail space which has got world-class designer products that are affordable. Through proprietary cutting edge Carat tools, CCS & CCS Planner, we are doing some interesting work that enables us to design consumer centric, integrated and engaging solutions."

The Dentsu Aegis Network works through its six global network brands - Carat, iProspect, Isobar, Posterscope, Vizeum and the Dentsu agency brand - and supported by its growing multi-market brands including psLIVE, Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications Group and 360i, as well as local brands like Taproot and Webchutney.