GEC Watch: Sony retains No.4 spot despite losing numbers

Star Plus, Colors and Zindagi improved their ratings as other channels lost viewership in week 35 of TAM.

Sony Entertainment Television stayed at No.4 last week - despite losing numbers - on the back of the latest edition of the Amitabh Bachchan-hosted Kaun Banega Crorepati.

According to TAM data (C&S, 4+, HSM), provided by a TAM subscriber, SET recorded 317093 GVTs compared to 366282 GVTs in week 34. KBC, in its second week, clocked an average of 4412 TVTs.

Star Plus maintained its lead in the genre. The channel grossed 561897 GVTs, compared to last week's 559230 GVTs. The channel pushed three of its shows to the top shows' list. Zee TV held on to the second spot with 464660 GVTs (last week 462476 GVTs). Four of its shows appeared in the top shows' chart.

At No.3, Colors added numbers to end the week with 388017 GVTs compared to 376579 GVTs in the previous week. Two of its shows made it to the top most watched shows' chart.

Sab TV and Life OK, the second rung Hindi GECs from MSM and Star India respectively took the next two spots. While the former clocked 281456 GVTs (last week 287686 GVTs), the latter closed the week with 266952 GVTs (last week 287861 GVTs). Sab's Taarak Mehta Ka Ooltah Chashmah continued to be in the Top 10 list.

Star Utsav grossed 87003 GVTs (last week 79002 GVTs), Zee Anmol clocked 67326 GVTs (last week 76482 GVTs), Sahara One registered 12607 GVTs (last week 13909 GVTs) and Zindagi concluded the week with 28987 GVTs (last week 26488 GVTs).

A look at the shows...

The top two most watched shows in the genre are from Zee bouquet - Jodha Akbar (8926 TVTs) and Kumkum Bhagya (8610 TVTs). The next two are Star Plus' Saathiya Saath Nibhana with 7334 TVTs and Diya Aur Baati Hum with 6666 TVTs.

At No.5 is Zee TV's Jamai Raja that rated 6620 TVTs as Colors' Comedy Nights with Kapil took the next spot with 6521 TVTs. The seventh spot went to Zee TV's Qubool Hai that notched up 6179 TVTs, followed by Colors' Sasural Simar Ka that ended the week at 6002 TVTs. The two shows bringing up the end are Sab's Taarak Mehta ka... with 5860 TVTs and Star Plus' Yeh Hai Mohabbatein with 5332 TVTs.

For the record, TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of the programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.