Lodestar UM bags IndusInd Bank's media duties

The appointment is part of the bank's broad strategy to strengthen its visibility and recall across all geographies.

IndusInd Bank has appointed IPG Mediabrands' Lodestar UM as its media agency for all the media initiatives of the bank. The incumbent agency on the account is RK Swamy Media Group. The appointment of Lodestar UM is a part of the bank's broad strategy to strengthen its brand visibility and recall across all geographies.

In its endeavour to emerge as a high-street brand, IndusInd Bank has made 'Responsive Innovation' as the central theme of its brand-building programme. It has combined responsiveness with innovation to launch a wide range of banking products and services.

In the recent past, IndusInd Bank has worked with Bollywood actors like Sharman Joshi, Jimmy Shergill, Neetu Singh Kapoor and Ranvir Shorey to promote media campaigns around innovative services like Choice Money ATMs, Check-on-Cheque, Cash-on-Mobile, Direct Connect, Quick Redeem Service and My Account My Number.

The media campaigns have helped the brand connect better with the customers, enhance its visibility quotient and reinforce the brand statement 'You desire, We Deliver' across the audience, the company said. Mohit Ganju, head - Marketing and Communications, IndusInd Bank says, "The Bank found a perfect match with Lodestar UM, whose passion for deep consumer insight married with a solid understanding of the business, resulted in simple yet innovative solutions across various media platforms."

Nandini Dias, CEO Lodestar UM adds, "We are driven by curiosity in delivering consumer centric strategic media solutions to our clients. We are excited to see how this has once again proved to be our success in delivering a differentiated solution to IndusInd Bank. Our proprietary tool, CAT, will help in the most scientific and calibrated media investments across critical media touch-points to light up the forthcoming campaigns of IndusInd Bank".