EMVIES 2014: Shortlisted entries announced

Maxus has the highest number of shortlists, followed by Madison and Lodestar UM.

The shortlisted case studies, for the 2014 edition of the Emvies award, have been announced by The Advertising Club, with 128 case studies making the cut.

Maxus has the highest number of shortlisted entries this time (27), followed Madison Media and Lodestar UM which have equal number of shortlists (23 each), Mindshare (19), Mediacom Communications (8), DDB Mudramax and IBS (6 each), PHD India and OMD India (5 each), MEC India and Vizeum (2 each) and SMG Convonix and Interactive Avenues with one shortlist each.

The awards are spread across seven categories comprising Best Media Strategy (four sub categories), Best Media Innovation (18 sub categories), Best Media Research (two sub categories), Best Ongoing Media Campaign, Best Integrated Campaign (four sub categories), Young Emvie of the Year and Best Use of a Bollywood Celebrity in Media, powered by Zoom.

The case studies will be screened during September 9-12 in Mumbai and New Delhi. The awards night will be hosted on September 17 in Mumbai. The leader in the shortlist also boasts of two shortlists in Young Emvie of the Year including Vikesh Jain for his work on Tata Tea Premium/Tata Gemini/Tata Tea Gold and Tejkaran Singh Bajaj for Kotak, Tata Tea and L'Oreal Paris.

In the Best Use of a Bollywood Celebrity in the media category, the agency has been shortlisted for Tata Tea Gold's campaign 'Bollywood for Change'. In the Best Media Innovation - digital (mobile and handheld devices) category the agency received three shortlists for its campaigns for brands including Tata Tea, Nokia Lumia 720 and Tata Sky+HD. In the branded content category, the agency campaign on Elections: The Media Movement that Changed the Role of Women in Indian Elections for Tata Tea Gold has been shortlisted.

Madison has received total 23 shortlists, of which Madison Media Pinnacle bagged 10, Madison Media Infinity 11 and Madison Media two. Madison Media Infinity has been shortlisted in the Best Media Strategy - Consumer products for its campaigns for Mediker Anti-Lice Treatment Naturals and Saffola Masala Oats (The Tastiest Way To Stay In Shape).

Madison Media Pinnacle's work has been shortlisted under Radio for Cadbury Celebrations (Song for Sisters) under the Best Media Research Analytic/Data for brand Mondelez (What Social Media Does).

Lodestar UM, too, boasts of 23 entries in categories including Best Media Strategy - Consumer Products, consumer durables and services for Coca-Cola, Tata Safari Storme, Mahindra Maxximo Mini Van, Microsoft Office 365 and Kansai Nerolac Paints. In Best Media Innovation - Cinema, the agency's work for Amul "Piyo Doodh" in Bhaag Milkha Bhaag has been shortlisted. In the OOH category, Mumbai Traffic Police's campaign 'Talking while Driving Kills' is another shortlisted entry.

Mindshare has 19 shortlisted this year with entries in categories like Best Media Strategy - Consumer Products for Clinic Plus (My Mom, My best friend). In Radio for Closeup Toothpaste (Jab Closeup Antakshari ne Loota UP, Bihar aur Jharkhand) and Cadbury Celebrations (Songs For Sisters). For Best Media Innovation - Cinema, the agency has bagged a shortlist for Kan Khajura Tesan (Mobile is the new TV).

For a full list of the shorlisted case studies, click here.