MEC India wins Dish TV's media mandate

The agency will be responsible for both, the ATL as well as digital business.

Dish TV, the direct to home entertainment company, has awarded its media duties to MEC India. The account will be managed by the agency's Gurgaon office.

The DTH company has decided to consolidate its ATL and digital business making it a more uniform and seamless experience for its consumers, across media. It has handed over both the ATL and Digital business to MEC India.

Anjali Malhotra, executive vice president - marketing says, "Agency change is a manifestation of this philosophy. We are excited to work with MEC India and believe that the group will help us communicate more strategically and efficiently in this rapidly evolving marketplace".

Speaking about the win, T. Gangadhar, managing director, MEC India said; "We, look forward to (our partnership with) Dish TV. We are particularly excited about leveraging the power of data for smart, business-oriented solutions".

Dish TV is the Asia-Pacific's largest direct-to-home (DTH) company and part of the 'Zee' Group. It has more than 400 channels & services including 22 audio channels and over 46 HD channels & services. Dish TV claims to have 16 million+ subscribers today. With digitalization phases 3 & 4 on the anvil, the brand is planning for significant growth acquisition volumes as well as retention initiatives. The brand portfolio has multiple products and offerings, especially for tech-savvy users - there are recorders in SD/HD, a strong HD content basket, dish-online for streaming on mobile devices and so on.

MEC is owned by WPP and is a founding member of GroupM. In India, the agency's roster of clients includes Colgate Palmolive, Britannia, NIVEA, FlipKart, Citibank, Honda Motorcycles and Scooters, Mercedes Benz, General Electric, Zee Network, Reliance Group, CavinKare and Malayala Manorama among others.