DNA Pune to be phased off soon

The newspaper will do away with the edition and concentrate on other markets.

According to the industry sources, DNA has decided to do away with its Pune edition terming it as a non-performing-asset. Speculation about the shutting down of the Pune edition were already rife in the media circles for some time now.

Currently the Pune edition carries Mumbai news and most of its reporter and other staff has already left work. Sources say that the paper is now looking towards concentrating on other stronger markets.

For the record the DNA launched its Pune edition in November 2008 at Rs 2 as the cover price. The initial print run was aroud 76,000 copies. It was positioned along the same lines as Mumbai DNA and was targeted for the younger audience.

DNA is owned by Diligent Media Corporation, part of Essel Group.Apart from Mumbai and Pune, the paper is present in Ahmedabad, Jaipur and Indore.