The 'Big' Name Change

The channel has consolidated and fortified its position in the market with this move.

BIG Magic Bihar and Jharkhand, the flagship regional entertainment channel from the Reliance Broadcast Network stable, has re-christened itself as 'BIG Magic Ganga'.

According to the channel, the name 'Ganga' emerged after a focused qualitative study, group discussions and expert interviews undertaken by research agency Dragon Fly, which tested several options for names as well as channel positioning in the market.

Ensuring the regional flavour in BIG Magic Ganga's look and feel, the logo and the channel packaging are derived from the region, which sees the amalgamation of the rising sun, the placid flow of the Ganga and Madhubani paintings.

As part of its long-term endeavour to develop the market, the channel has also set up a production unit in Patna, which will help nurture local talent, while delivering credible and engaging content to audiences.

As per TAM data provided by RBNL, this channel is leading in the genre with 31 per cent market share (CS 15-44 SEC ABC Females for Bihar and JHK market, TAM week 25-31.). The move will further extend reach to newer geographies with its presence in the Purvanchal region (East Uttar Pradesh).

BIG Magic Ganga will feature locally shot programming with a diverse content mix that encompasses a wide slate ranging crime, reality, music, devotion, movies and mythology. Says Tarun Katial, CEO, RBNL, "Our production set up in Patna is part of our long-term commitment to grow this regional market while creating opportunities to hone skills of local talent."

The shows on show

These are some of the shows that have created ripples.

Police Files - An enactment of real-life criminal incidents in the region, this show creates awareness, while contributing towards change for a positive and progressive society. The latest season of Police Files comes with the message: 'Soch badlo, samaaj badlega', encouraging society to take preventive action against crime.

Big Memsaab - A platform that allows women, to come forward and showcase their talent.

Big Bahuria - Reality bytes between the daughters-in-laws and their mothers-in-laws touches upon the camaraderie of family members with the bahu, peppered with interesting conversations and games.

Vishwas Se Upar Aastha - fictional stories which showcase the power of faith in individuals, which help them combat some of life's biggest challenges.

Family Talkies - A Bhojpuri movie band for family viewing.