Vizeum India bags media duties of BMW India

The account will be handled from the agency's Delhi office.

BMW India has named Vizeum India as its media agency. This business will be handled out of the agency's Delhi office under the leadership of Anirban Malakar, executive vice president, Vizeum India. S. Yesudas, managing director, Vizeum India, says "We are truly excited to serve this iconic brand and are well geared up to handle the challenges at hand."

Commenting on the same, Frank Schloeder, marketing director, BMW India, says, "We evaluated Vizeum on a live brief and found their overall approach, passion and enthusiasm suitable for the future ambitions of BMW India."

Vizeum is a part of Dentsu Inc, which includes Carat, Iprospect, Isobar, Posterscope and the Dentsu agency brand. It is supported by other brands such as psLIVE, Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications Group and 360i, Taproot and Webchutney. Dentsu Aegis Network operates in 110 countries worldwide with over 22,000 dedicated specialists.

The auto giant had previously launched an in-house creative agency in India by the name of Liquid Campaign. It also owns and produces the mini marquee range or Mini Cooper range of automobiles and is the parent company of Rolls-Royce Motor Cars. BMW India, is a 100 per cent subsidiary of BMW.