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Ten Sports gets rights for Capital One Cup & Sky Bet Football League

afaqs! news bureau and afaqs!, New Delhi
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Ten Sports gets rights for Capital One Cup & Sky Bet Football League

The rights for both the leagues have been acquired from leading sports media rights agency, MP & Silva.

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Sports broadcaster Ten Sports Network has strengthened its football portfolio with the acquisition of two English football properties, the Capital One Cup and the Sky Bet Football League, from leading sports media rights agency, MP & Silva.

Both events kicked off this weekend, and the additions bolster its already stellar line-up of football content, which includes the UEFA Champions League & Europa League, Copa Del Rey and the French League.

As part of the deal with MP & Silva, Ten Sports Network has also acquired rights to the 'Brazil World Tour', featuring friendly matches played by the Brazilian National Football Team in 2014. Ten Sports Network will showcase Brazil as they aim to re-build their team after its World Cup campaign. Fans can look forward to exciting ties featuring Argentinian Messi and this World Cup's star performer, James Rodriguez of Colombia.

Ten Sports Network will broadcast these premium football properties to 140 million households across the Indian sub-continent. Matches will also be available for live streaming at Tensports.com. Ten Sports has long term rights from four cricket boards; the best of football from European Leagues and Cup Competitions; ATP, WTA, the US Open in tennis as well as the European Tour, Asian Tour and Ryder Cup among other properties in Golf.

The Capital One Cup features participation from all Barclays Premier League sides including Manchester United, Chelsea, Arsenal, Liverpool and current champions Manchester City. A total of 92 teams participate in this prestigious competition each year in a knockout format with the finals being played at Wembley stadium in London. Liverpool is the most successful team in this competition with a total of eight titles while Manchester United & Chelsea have four each.

The Sky Bet Football League has 72 clubs in all, across 3 divisions (The Championship, League 1 and League 2). Each year, three teams from the Championship get promoted to the Barclays Premier League and three teams from the BPL are relegated to the Championship. There is a fierce fan following for clubs in the football league, with many calling the Football League the true account of English Football as it has club representation from all parts of England. Ten Sports network will broadcast a total of 90 matches per season from the Football League.

Rajesh Sethi, CEO, Ten Sports, says, "English Football is well followed in the Indian Subcontinent. We are delighted to work closely with MP & Silva to build our content offering and grow our audience, and we thank the Football League for their support & look forward to invest in & build these competitions."

Ten Sports Rajesh Sethi Capital One Cup Sky Bet Football League
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