Dentsu Aegis Network appoints Harsha Joshi as EVP - group trading

Joshi has over 12 years of experience in media buying and planning.

Dentsu Aegis Network has appointed Harsha Joshi as executive vice president - group trading. Joshi will report to Ashish Bhasin, chairman & CEO South Asia - Dentsu Aegis Network.

Joshi has over 23 years of experience in media buying & planning, branded content and media audit & advisory. She has been the head of media buying at Fulcrum (Mindshare), headed media buying at Madison Media for 12 years and has also served as CEO - Media & International - at Spatial Access Media Solutions, Her last stint was at McKinsey India as media advisor.

"To ensure that our clients get the best global practices in the extremely important area of trading, we decided to invest in a very senior resource. After evaluating several candidates, we were delighted to have Harsha join us," says Bhasin.

Says Joshi, "With three strong media agencies, Carat, Vizeum and Dentsu Media in our group, and with so many large local and global clients, I am sure that we will be able to add value to our clients like no other agency can."

Dentsu Aegis Network has six global network brands - Carat, iProspect, Isobar, Posterscope, Vizeum and the Dentsu agency brand. It is supported by brands like psLIVE, Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications Group and 360i, as well as Taproot and Webchutney. The Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 22,000 dedicated specialists.