MY FM launches the Shekhar Suman Show

The DB Corp-owned radio channel has launched a new show with Shekhar Suman of Movers and Shakers fame.

MY FM has announced an exclusive show with veteran Indian film actor and TV personality Shekhar Suman called 'The Shekhar Suman Show'. It will go on air in the primetime evening slot of 7pm-8pm from Monday to Saturday and will be aired across all its 17 stations.

Suman has been extremely popular for his show 'Movers and Shakers', a nightly stand-up comedy show, taking digs on news and current affairs till it ended in 2001. The launch event for the new show took place on July 19 in Ahmedabad, with Suman and other stand-up comedians Raju Srivastava and Suresh Albela performing.

Commenting on the new show, Harrish M. Bhatia, CEO, 94.3 MY FM, says, "Suman's spontaneity connects immediately with the listeners and I am sure that they will respond warmly to his show."

Speaking on his new show, Suman says, "I am looking forward to connect with my fans and audiences. I promise that listeners can look ahead to some entertaining times ahead as we go along." Viplove Gupte national programming head, My FM, says, "The listener, today, looks at radio as a medium to entertain, educate and build around opportunities of humour and fun. We have kept our promise and will unveil some more surprises."

94.3 MY FM is the radio business of DB Corp launched in 2006. It took a bottom-up approach and set up its network across 17 Tier II and III cities across seven states, building on the strong local understanding that the Bhaskar Group had in these markets. MY FM has established a network of 17 localised stations focusing on individual market preferences.