MediaCom bags Roche Diagnostics media AOR

The agency will handle all traditional and digital media for the company and its flagship brand, Accu-Chek.

MediaCom India has won the media mandate for Roche Diagnostics India following a multi-agency pitch. The agency will handle all traditional and digital media for the company and its flagship brand, Accu-Chek. The account will be managed out of the west region. Deepa Jatkar, general manager, MediaCom Mumbai, led the pitch.

Headquartered in Basel, Switzerland, Roche is a biotech company and works in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. It provides differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and neuroscience.

Sidhartha Roy, business unit head - India & neighbouring markets, says, "We are keen on partnering with MediaCom as we think their strengths in analytics and planning will add value to our business and will be in line with our brand requirement"

Commenting on the win, Debraj Tripathy, managing director, MediaCom India states, "We are delighted to partner with Roche Diagnostics in India and look forward to contributing to their growth. Our team is excited and is looking forward to working on building the brand."

A WPP Group member, MediaCom is the "The Content + Connections Agency", working on behalf of its clients to leverage their brands' entire system of communications across paid, owned and earned channels to step change their business outcomes. Its billings are at US$29 billion (Source: RECMA 2013) and it employs 5,800 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal.