Maxus bags media duties for Getit Infomedia

It has won the media planning duties of askme.com and askmebazaar.com.

Maxus, a GroupM agency, has won the media planning duties for askme.com and askmebazaar.com. These brands are owned by Getit Infomedia whose other brands include Freeads and Yellowpages. The New Delhi team of the agency will manage the account.

Askme is being launched as a next generation mobile app for consumption across local search, marketplace, classified and deals. It is platform agnostic and allows consumption across voice, mobile (APP and WAP) and online. It has also executed some industry defining product partnerships such as with WECHAT.

Manav Sethi, marketing head, Getit Infomedia, says, "Our determination to lead the online search, deals, marketplace and classified space with clutter-breaking marketing activities also drives us to ensure we work with the best agency to deliver on that ambition. After careful evaluation, we decided on Maxus, as it was able to bring in consumer experience beyond traditional communication."

V. Narayanan, general manager, Maxus New Delhi, says "We are thrilled to partner Getit Infomedia. Their brands focuses on strategic thinking and smart innovations when it comes to communications solutions. This aligns with the Maxus way of working."

Maxus is a global network of local media agencies with services that include communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct response media, data analytics, and marketing ROI evaluation. The company has a 2,000-member team across 55 markets.