Havas Indonesia appoints Pranay Shah Singh as strategy head

Singh's expertise lies in strategic planning, media research, consulting and content marketing, and boutique consulting.

Pranay Shah Singh, a strategic planner with a decade-long experience in the Indian media industry, has joined Havas Media Group as Head of Strategy for Indonesia. He will report to SK Biswas, chief strategy officer of Havas Media Group APAC and Riadi Sugihtani, CEO of Havas Media Group Indonesia.

In his new role, Singh will be responsible for strengthening the strategic output on key clients, including XL Axiata, Danone, AXA, LG Electronics and Kakao Talk. He will also work closely with account leads, innovation and new business teams to drive the adoption of the group's proprietary tools, Meaningful Brands Research and Meaningful Connections Planning Process, that help brands connect with people and create shared value for brands and consumers.

Singh's expertise lies in strategic planning, media research, consulting and content marketing, working with multinational media agencies and boutique consulting. His last stint was with ZenithOptimedia India, where he led communications planning for FMCG companies like Reckitt Benckiser and Nestle.

Commenting on the appointment, Biswas says, "In addition to his media expertise, Pranay brings with him a lateral thinking approach to consumer insights, branding and business issues that connects well with the Meaningful Brands approach at Havas Media Group. He has also shown great curiosity and enthusiasm for the market and I have no doubt that he will prove to be an asset to our pool of clients, who are banking on our support to reach the next level in their meaningfulness journey."

Speaking about the new role, Singh states, "I am delighted to be a part of the expanding Havas Media Group and exploring new media horizons of Indonesia, one of the giants of southeast Asia that is witnessing unprecedented consumer growth."

Havas Media Group Indonesia is one of the largest media groups in that country. Last year, the group launched its second agency brand, Arena, which bagged the businesses of Indofood and LG Electronics.