Pepsi MTV Indies extends content offering to radio

The channel has tied up with Radio One to air a show titled 'The Pepsi MTV Indies' every Thursday at 10 pm.

Pepsi MTV Indies, the recently launched music entertainment channel, has tied up with Radio One 94.3 FM to extend its content offerings to listeners.

Titled 'The Pepsi MTV Indies Thursday Show', the show airs every Thursday at 10 pm. It runs for three hours and aims at bringing to the listeners the best indie music from across the country. Besides the TV channel and radio, the Pepsi MTV Indies content is also available to consumers online (www.pepsimtvindies.com) and on mobile (Pepsi MTV Indies app).

The show has also been launched on radio to commemorate World Music Day on June 21. Radio Jockey Teejay Sidhu will host it. 'The Pepsi MTV Indies Thursday Show' will be available simultaneously to listeners across seven cities including Mumbai, Delhi, Bangalore, Kolkata, Pune, Ahmadabad and Chennai and will feature indie artists making their appearance on a regular basis on Pepsi MTV Indies. The show will also cover new artists, Pepsi MTV Indies' gigs, online initiatives and artist interviews from time to time.

Sumeli Chatterjee, head - marketing & insights, MTV and Pepsi MTV Indies says, "Pepsi MTV Indies discovers new music, celebrates artistes and lives across platforms. We are already available across TV, web, mobile and multiple live experiences. The Pepsi MTV Indies Thursday Show is therefore a natural extension to radio as a platform. The content will showcase some of the handpicked features from Indies stable like interviews with the artiste, pro-pick of the week, gig alerts and #BigIndiesPlaylist."

Vineet Singh Hukmani, MD and CEO, RadioOne adds, "Radio One has always believed in the staying power of Indian bands and the loyal tribe of fans who propel this. And with our partner Pepsi MTV Indies we are now propelling this genre to new heights which will do wonders for the Indie artists." Pepsi MTV Indies also reflects other subcultures like independent films, art, comedy and all independent art, beyond mainstream. The channel is available across leading DTH and digital cable platforms.