Da Vinci Learning picks Fourth Dimension to handle ad sales

The ad sales firm will take care of the entire gamut of operations of the channel as far as its ad sales duties are concerned, right from conceptualisation to execution.

Da Vinci Learning, the soon-to-be-launched edutainment channel, has entrusted its ad sales duties with the Chennai-based Fourth Dimension Media Solutions.

According to the channel, the collaboration with Fourth Dimension will enable Da Vinci Learning to effectively engage with advertisers in India and amplify the channel's presence across the country along with developing widespread and integrated relationships with leading national advertisers.

This aim of this strategic move is to create awareness about the "meaningful" and "innovative" content that the channel will offer to its Indian audience. Mohit Anand, MD-India, Da Vinci Learning says, "With its (Fourth Dimension) established network and relationship with clients and agencies across India, this exclusive partnership will definitely support in increasing visibility for our channel. We look forward to growing our businesses together, in what we expect to be a very successful, long term partnership"

Shankar B, CEO, Fourth Dimension Media Solutions adds, "It's an honour to be a part of the Da Vinci media team in India, it truly demonstrates the commitment and the understanding what we have in this space, we are sure to take the brand to the next level and sincerely thank the Da Vinci India team for the opportunity given"

Founded in 2007, Da Vinci Learning is a part of Berlin-based Da Vinci Media GmbH. It is broadcast in 12 localized versions across over 35 territories. The channel - targeted at 6-12 year olds and their families - aims to turn television watching from passive observation into a meaningful and fun experience. The objective is to help children develop various skills during the early years, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together.