Vizeum bags media duties of Allied Blenders and Distillers

The agency's Mumbai branch will handle this business.

After bagging the media duties for Jet Airways, Vizeum has announced yet another win. The agency has been appointed as the media AoR for Allied Blenders and Distillers (ABD).

This win comes on the back of a multi-agency pitch that was initiated two months ago.

Confirming the development, Ahmed Rahimtoola, head, marketing, ABD, says, "Vizeum thoroughly impressed us with their thinking which was well-balanced on our current realities as well as future aspirations. They also exhibited the right knowledge, energy, passion and accountability we were looking for."

S Yesudas, managing director, Indian Subcontinent, Vizeum adds, "It is a challenging journey and we are quite excited to embark on it with ABD. We are thankful to the client management for considering us worthy." A team spearheaded by Vizeum's Samarjit Rajkumar (assisted by Saumya Agarwal) will lead the account.

Vizeum, a part of Dentsu Aegis Network, operates in 55 countries. The Dentsu Aegis Network has six global network brands, namely, Vizeum, Carat, iProspect, Isobar, Posterscope, and the Dentsu agency brand.

This mix is supported by its growing multi-market brands including Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications Group, psLive and 360i. The network is headquartered in London and operates in 110 countries worldwide with over 22,000 dedicated specialists.