Mindshare wins media mandate for Housing.com

The portal is set to make headway in advertising soon with Mindshare handling its media duties.

GroupM's flagship media agency, Mindshare has bagged the media duties of real estate portal, Housing.com. Established in 2012, Housing.com works with a trained data collection team that visits every home listed on the portal. They collect and verify information to ensure a great virtual visit to all the listings on their site.

It caters to individuals looking at purchasing or renting properties across Mumbai, Delhi, Pune, Bangalore, Chennai, Hyderabad, Kolkata among other cities. Rahul Yadav, co-founder, Housing.com states, "We sought a partner who could match our speed and agility which is much required in the dotcom space. Mindshare fit the bill perfectly as they were able to understand our business and share the same values. We are confident that they would be able to provide us differentiated landmark media solutions."

The portal is set to make headway in advertising soon with Mindshare doing extensive media planning and buying for the same. Speaking about the win, Ravi Rao, leader - South Asia, Mindshare says, "This is an interesting category with a huge canvas for creativity. We look forward to working with Housing.com to ensure delivery of targeted and innovative campaigns that add maximum value to the company."

Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands.