Discovery launches three new channels

The broadcasting network launched a Hindi entertainment and two HD channels.

Discovery Networks Asia-Pacific has announced the launch of three new channels in India. The network will launch a refreshing new concept, Hindi entertainment channel ID - Investigation Discovery.

The company will expand its HD offering with the launch of two differentiated gold standard channels - TLC HD World and Animal Planet HD World.

The company's expanded portfolio of 11 differentiated channels reflects India's potential and resonate the core promise of digitisation in India.

Speaking about the expansion, Rahul Johri, executive vice-president and general manager, South Asia, Discovery Networks Asia-Pacific and head of revenue, pan-regional ad sales and Southeast Asia, comments, "The launch of three new channels ID, TLC HD World and Animal Planet HD World demonstrates Discovery's commitment to entertain Indian viewers and offer high-quality and differentiated programming. ID is one of the great success stories in US cable and we are thrilled to present the impactful and entertaining investigative programming to viewers in India."

TLC HD World targets the premium audience in the country while Animal Planet HD World will broadcast premiere content, scheduled as per Indian viewers.

Discussing the growth potential of high definition in India, Johri states, "The launch of the two new high definition channels TLC HD World and Animal Planet HD World has further extended Discovery's leadership in the HD genre. Both the new networks, along with existing Discovery HD World, will enrich television viewing experience and satisfy the emerging demands of audience, advertisers and affiliates."

Discovery's existing portfolio in India includes eight channels: Discovery Channel, Animal Planet, Discovery Tamil, TLC, Discovery Kids, Discovery Science, Discovery Turbo and Discovery HD World.