TAM's Pradeep Hejmadi heads to Zee TV

Hejmadi will join Zee TV as business head.

Pradeep Hejmadi, senior vice-president, TAM Media Research has quit the organisation. He is currently serving his notice period and will join Zee in the coming month.

Hejmadi has more than 18 years of well-rounded experience in the Indian media industry spanning media sales, media planning and buying, consumer research, business planning and product development.

With multi-dimensional understanding of the media businesses, he has spearheaded and successfully launched innovative and first-in-class profit-bearing initiatives in the Indian media marketplace.

Speaking about his move, Hejmadi says, "Working with TAM and the team members in each unit was a lifetime experience. The decade was full of opportunities with proactive initiatives in client servicing, new product development and innovation undertaken by the team during my tenure. I leave TAM with a sense of pride for not only contributing to TAM's achievements but also in a way, changing the working dynamics of the TV industry."

At TAM, where he has worked since 2005, Hejmadi was responsible for revenue generation, client management, new business development and new product development. Earlier, Hejmadi had worked with Nickelodeon India, where he led a multi-function team. He has also worked with Turner Broadcasting and Discovery Communications. Hejmadi is a science graduate in Physics from Wilson College, Mumbai.

L V Krishnan, CEO, TAM Media Research, says, "It was nice having Praddy with TAM for almost a decade. The journey we crafted together as a team that included the rest of TAM unit heads was pioneering and heralded a new era of work in areas like S-Group, AdEx products, News Track and TAM Sports. As he steps into a new shoe to handle a new portfolio in one of TAM's prestigious client organisations, we wish him the very best. The younger team of S-group that he had groomed over these years has stepped in to take the responsibilities of S-Group, Client Service and Marketing into the future."