DNA's Sorbojeet Chatterjee joins ZEEL

The erstwhile senior vice-president, marketing, DNA will work as senior vice-president, marketing for ZEEL's Hindi GECs.

Sorbojeet Chatterjee, erstwhile senior vice-president, marketing, DNA has joined ZEEL as senior vice-president, marketing for the cluster of Hindi general entertainment channels. The channel clusters include Zee TV, Zee Anmol, Smile, 9X and Zee TV HD channels.

He will report to Akash Chawla, executive vice-president and marketing head, national channels, ZEEL. In another announcement, Sapangeet Rajwant has now taken over as marketing head, Zee TV and will report to Chatterjee.

Chatterjee quit Neo Sports in 2012 and later joined DNA, an English daily from Maharashtra.

He has more than 13 years of experience in the media industry and has extensive media marketing experience across television, print and radio brands.

His earlier stints have been with Neo Sports Broadcast as vice-president, marketing; TV Today Network as head, marketing and special projects; and Gslot.com as copywriter.