DDB MudraMax Media ropes in Amita Karwal

She has more than two decades of experience in media marketing.

DDB MudraMax Media has roped in Amita Karwal as executive vice-president to head its North and East operations. Earlier, Karwal was with Samsung, where she led the media marketing function.

Karwal has more than two decades of experience across media marketing and allied areas. She has worked with blue chip organisations including Reckitt Benckiser, where she not only led the media marketing division but also represented Southwest Asia at global media forums.

On the agency side, Karwal has worked with Lintas, ZenithOptimedia (ZO) and Ogilvy on brands such as HP, Gillette, Wrigley's (Joyco) and Modi Xerox, to name a few.

She also has experience in media auditing, having worked with Spatial Access and the global agency R3, where she set up the first-of-its-kind auditing practice in Delhi, and also launched the first agency image study in India.

Karwal says, "I am very happy to be part of an agency network that offers truly integrated marketing communication solutions. As a part of DDB MudraMax Media I look forward to leveraging and integrating our assets holistically."

Sathyamurthy Namakkal, president, DDB MudraMax Media, says, "In an era when the media profession requires well-rounded talent, Amita fits the role perfectly. Both our clients and our teams will immensely benefit from her induction into the DDB team."

DDB MudraMax comprises of 11 strategic business units under four disciplines - media, OOH, retail and experiential. These SBUs provide clients seamless solutions across a wide array of media touch points.