Tata Goldplus awards media duties to DDB MudraMax Media

Other agencies in the fray for the account were Madison Communications, Maxus and incumbent agency Disha Advertising.

After a multi-agency pitch, Tata Goldplus has awarded its media duties to DDB MudraMax. Other agencies in the fray for the account were Madison Communications, Maxus and incumbent agency Disha Advertising.

Deepika Sabharwal Tewari, GM, marketing, jewellery division, Titan, says, "We found the DDB MudraMax team to be very passionate and the strategic direction, ideas they shared were liked by us. We expect some superlative work on our brand."

On winning the account, Sathyamurthy Namakkal, president, DDB MudraMax Media, says, "We look forward to partnering with the Goldplus team and to grow with them as their business scales newer heights."

Tata Goldplus is a jewellery brand launched by Titan Industries. It caters to the specific jewellery preferences of semi-urban and rural India. It has 33 retail stores spread across four states. Goldplus is well known for its pure gold jewellery and transparent business practices.

It offers a wide range of jewellery in plain gold, diamonds, diamantineTM and precious stones. Goldplus is synonymous with pure gold jewellery and strives to offer the purest of 22kt gold in its jewellery to its customers.