Red Chillies Entertainments has appointed former Disney UTV Studios hand Manish Hariprasad as chief creative officer.
Hariprasad was senior creative director for Disney UTV Studios and UTV Motion Pictures. He has been associate producer on films like No one Killed Jessica, Harishchandrachi Factory, Kai Po Che and Chennai Express. He was VP, content and development for UTV Spotboy, and head of marketing for SAB TV apart from a five-year stint in advertising with Ogilvy and Contract Advertising.
Making the announcement, Venky Mysore, CEO, RCE, says, "Delivering quality content will be of paramount importance to us at Red Chillies. As we work towards this endeavour, senior executive, Manish will play a key role in achieving that goal."
Red Chillies Entertainments, owned by Bollywood star Shahrukh Khan, was founded in 2002. The company deals in motion picture production and distribution. Red Chillies has also diversified into other domains of production including Film Production, VFX - special effects, television shows, TVC, and multimedia equipment management.