Vodafone's Rathi Gangappa joins MediaCom as head, West

She will oversee P&G and the other West businesses that include the VW group, HRI and Vespa.

MediaCom has appointed Rathi Gangappa as head, West. She will report to Debraj Tripathy, MD, MediaCom India. Before joining the agency, Gangappa was at Vodafone as head of media and was subsequently in charge of developing the company's mobile marketing product.

She has been instrumental in building Vodafone's leading media identity and driving its strategic media solutions. After starting her career in Lintas Media, she moved to Maximize (now Maxus) when GroupM India was formed. In a career spanning 18 years, Rathi has worked with clients such as Unilever, Hutch/Vodafone, Tata Motors, Britannia and Walt Disney, among others.

Speaking on the appointment, Debraj Tripathy, MD, MediaCom India, says, "I am delighted to welcome Rathi to the MediaCom family. I am confident her varied experience across organisations, both agencies and advertisers, and across categories will help us deliver greater value to our clients. I wish her the very best for a long and enriching career with MediaCom."

Gangappa states, "MediaCom has been growing fast and has produced some of the best work in the industry. It is a challenge to keep up the pace and I am looking forward to it."

MediaCom is a media communications specialist with 5,800 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. It is a member of WPP, the marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm.