OneIndia to offer larger reach on print ads

Six print media publications across the country have got together to produce an advertising platform that will give any advertiser a bigger reach.

Hindustan Times, Hindustan, The Hindu, The Hindu Tamil, The Telegraph and Ananda Bazar Patrika have got together and formed a larger platform titled OneIndia which will allow an advertiser to reach a larger audience through a single advertisement.

All these publications have come together to form a group named OneIndia Group. Together, they claim to provide the largest print audience.

Speaking on the idea behind this alliance, Benoy Roychowdhury, executive director, HT Media, says, "It provides an unduplicated reach like never before, along with a single-window service, in order to invite non-print and infrequent print advertisers to experience and profit from the significant benefits of print advertising."

OneIndia is available by invitation to select display advertisers only. The group claims that it offers the unique benefit of a single-platform reach comparable and incremental to television, along with the many clear benefits of print, such as immediacy, impact, comprehension, credibility, and a clutter-free environment, to name a few.

Apart from the fact that print media readership is significantly more upmarket than television, several research studies globally have also demonstrated that print + TV has driven more than 20 per cent incremental push-through in brand equity compared to TV alone.