Fremantle Media introduces 'CEO's Got Talent'

The event will pit CEOs of corporate India against each other. It will be aired on CNBC-TV18.

Fremantle Media has announced the launch of an initiative called 'CEO's Got Talent', in which CEOs, who form the backbone of corporate India, will compete against each other to put their unique talents under the spotlight, that usually don't come into play in their boardroom lives.

Created for the 'Got Talent' franchise by Fremantle Media, CEOs Got Talent will feature 12 CEOs, names of whom are not disclosed yet. BlackBerry Messenger is the presenting partner of the event.

It will take place at Grand Hyatt on March 7 and will be aired on CNBC-TV18. One of the jury members announced for the event is Colors' CEO, Raj Nayak.

Anupama Mandloi, MD, Fremantle Media India, says, "We are excited to launch this unique format, a first-of-its-kind adaptation of our global 'Got Talent' franchise. With CNBC-TV18 as our broadcast partner, our endeavour is to reach out to the core business leaders in the country and showcase their talent outside of the corporate board rooms!"

"The response has been fantastic and we look forward to some very enthusiastic participation," Mandloi adds.

Krishnadeep Baruah, senior marketing director, BBM (APAC) adds, "CEOs have always loved BBM for its immediacy, trustworthiness and control features. With the ability to set up BBM channels, they will now be able to promote their talent, in unique ways. We are excited to be the presenting sponsors for the CEO's Got Talent show. As part of this format, the CEOs will set up their own BBM Channels and seek a following of their fans through their channels page. The number of subscribers on their BBM Channel will contribute to their overall score. BBM Channels builds on BBM's strength of engagement and communications and gives BBM users a rich community-building tool that will allow them to connect with brands, influencers and people with shared interests."

Proceeds from 'CEOs Got Talent' will go to Genesis Foundation that provides financial support for life-saving and life-changing medical intervention for critically ill under-privileged children in areas of cancer, cardiac disorder, organ failure, Thalassemia and extreme deformities.