Sidhraj Shah joins MEC as head, brand activation

Shah's last assignment was at Wizcraft as deputy general manager.

WPP's media agency MEC India has appointed Sidhraj Shah as head of brand activation.

In his new role, his mandate is to deliver innovative consumer experiences and to expand MEC's brand engagement and implementation services.

Shah's last assignment was at Wizcraft as deputy general manager.

At MEC India, he will report to T Gangadhar, managing director, MEC and Dalveer Singh, head, APAC, Experiential Marketing, GroupM's experiential marketing unit.

Gangadhar says, "We are pleased to have Sidhraj on-board. His proven track record of helming award-winning campaigns will be a definite asset to MEC and to our clients. Integrated marketing communications (IMC) is at the core of MEC and I am confident Sidhraj's experience will further improve the quality of our product."

Singh adds, "We set our sight at the highest level when looking for a new leader at MEC and I am pleased to say we have achieved our objective. We wanted a very high calibre person with a proven track record combined with fresh thinking and the drive to do the unusual. I am personally very excited and welcome him to the family."

Commenting on his new role, Shah says, "I am very excited with this opportunity to be working with MEC. My aim will be to continue to deliver noteworthy and unique propositions for our clients and consumers alike."

Before joining Wizcraft in 2011, Shah was with Bates141 as client servicing director. He has also worked with O&M, and SSC&B Lintas. According to the press statement, Shah has conceived and executed ground-breaking campaigns for clients such as McDonald's, Standard Chartered, Virgin Mobile, Siemens, MTV and MiD-Day. He has successfully executed activation programmes that have become case studies within the industry - such as India's 1st Pogo Flash Mob activation for McDonald's, the RFID Tech innovation for Siemens Data Tracking at Elecrama (2012) to India's largest 3D art-style façade for MCHI Exhibition (2013).

Shah has an MBA degree from Bombay University.