Navneeth Mohan joins Laqshya Media Group

Mohan, erstwhile COO, E18 will spearhead Laqshya Live Experiences, an experiential marketing vertical.

Navneeth Mohan, erstwhile COO, E18 has joined Laqshya Media Group and will spearhead Laqshya Live Experiences (LLE), which is the latest offering from the group's stable, as CEO. Mohan joined the organisation in the last week of January, when Laqshya Media launched this vertical.

The new vertical will integrate experiential marketing services with the existing strengths of the group to deliver good brand and consumer experience. LLE will mainly operate from Delhi, Mumbai and Bengaluru along with other group offices in 20 cities of the country.

Commenting on the launch of Laqshya Live Experiences, Mohan says, "The last quarter of 2013 was one of the most challenging ones we faced but also one of the most successful ones with some of our most spectacular work so far. We managed more than 45 shows panning across 20 cities for clients from different genres. With the strength and expertise of the Laqshya Media Group across outdoor assets, advertising and digital media, it creates a unique opportunity for Laqshya Live Experiences to offer a bouquet of services and value additions to clients."

Alok Jalan, MD, Laqshya Media Group, says, "In today's rapidly changing world, where all brands want to engage with consumers continuously and innovatively, we wanted to integrate the power of OOH with experiential marketing services and digital media in order to create a compelling proposition for marketers. Laqshya Live Experiences is our first step in that direction."

Mohan has over 15 years of experience in the industry and has worked with Encompass for over 10 years as head, national event services and VP for the western region. He then joined BIG Live as national business head before heading to E18, the Network18 vertical in the live entertainment space providing solutions for BTL activities of corporates.

Laqshya Media Group is spearheaded by Alok Jalan and offers solutions in different verticals such as Laqshya Assets, Laqshya Solutions, Laqshya Advertising, Right Angle and Laqshya Airport Media.

The group was founded in 1997 and employs more than 200 professionals across several cities of India.