IPG Mediabrands ropes in Airtel's Arun Sharma

Sharma, who has joined the agency as vice-president, was heading the media vertical of Airtel.

Arun Sharma of Bharti Airtel, South Asia has joined IPG Mediabrands as vice-president. Sharma, who was heading the media division of Airtel as vice-president, marketing and head, media, will be part of IPG Mediabrands' Delhi team.

Sharma has worked with Bharti Airtel for a decade. At Airtel, Sharma was responsible for the brand's media strategy, planning, buying, deployment, ROI measurement, research and execution of marketing budget. He also led various key developments of the telecom brand including the launch of Airtel's new brand identity in late 2010.

An alumnus of MICA, Sharma has an experience of more than 17 years. Before Airtel, Sharma has worked with various media agencies and handled media strategy of brands including Coca-Cola, Nestle, Gillette, Johnson & Johnson and GSK.