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FabFurnish.com appoints ZenithOptimedia as media AoR

afaqs! news bureau and afaqs!, Mumbai
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FabFurnish.com appoints ZenithOptimedia as media AoR

The agency's Delhi office will service the account, pegged at Rs 10-15 crore.

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ZenithOptimedia India has been awarded the media planning and buying duties of online home store FabFurnish.com.

The announcement of media agency for FabFurnish.com comes close to the announcement of its communication partner, Bang In the Middle.

The media account of FabFurnish.com will be serviced by the agency's Delhi office. There was no formal pitch and the appointment of the agency was based on recommendations; ZO also handles the media mandate of FabFurnish's sister concern, Jabong.com (fashion portal).

According to Vaibhav Aggarwal, co-founder, FabFurnish.com, "ZenithOptimedia's thorough understanding on dotcom brands in India, and their holistic approach to reaching all consumer touch points made us decide on ZenithOptimedia."

As per sources close to the development, the account size is pegged at Rs 10-15 crore.

Navin Khemka, managing partner, ZenithOptimedia, adds, "The marketplace in India is changing. We, at Zenith, are totally geared up to this challenge as companies are trying to expand the market base to an evolved Indian consumer. We are confident about achieving the desired ROI for FabFurnish.com going forward."

FabFurnish is expected to roll out its first television commercial by the end of this month. This will be followed by a digital campaign as well.

For the record, FabFurnish is funded by Berlin-based Rocket Internet, an international e-commerce incubator and investor. It retails designer furniture, furnishings, décor items and kitchenware. FabFurnish.com started operations in March, 2012. Some of the other digital ventures backed by Rocket Internet include Jabong.com, apparel and accessories e-commerce venture; Foodpanda, OfficeYes, Printvenue, Wimdu, CupoNation and 21 Diamonds.

Bang in the Middle ZenithOptimedia Navin Khemka Jabong.com FabFurnish.com Vaibhav Aggarwal
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