Havas Worldwide bags communication duties of IPL 2014

The agency will be responsible for the complete integrated communication campaign for Pepsi IPL's seventh edition, including the launch campaign, promotional ads and sustainability efforts.

Sony (Max and Six) has handed over the communication duties of the upcoming season of Indian Premiere League (IPL) to Havas Worldwide.

The new mandate requires Havas Worldwide to be responsible for the complete integrated communication campaign, including the launch, promotion and sustainability efforts.

This is the second year Pepsi is the title sponsor of IPL. Earlier, DLF was sponsoring the event.

On winning the account, Shavon Barua, president, West and South, Havas Worldwide India, says, the agency's endeavour is "to keep the engagement high on Pepsi IPL by delivering humour and entertainment with a pinch of madness."

Neeraj Vyas, EVP and business head, Max, says, "Since IPL is a household name, there is a very strong legacy attached to it. With Havas Worldwide coming on board I'm sure they will live up to the zeal and vigour that the tournament requires." He looks forward to an ad campaign that will engage the entire nation.

Vaishali Sharma, VP, marketing, Max, adds, "The entire nation looks forward to the IPL campaign just as much as the cricket matches and I am sure, our partners Havas Worldwide will do an excellent job of getting the entire nation up and grooving through the season. We look forward to working on some out of the box ideas with Havas Worldwide and hope to create a sizzling new campaign."

Last year, while JWT India had executed the overall 'Jumping Japak' campaign for the property, Havas Worldwide had worked on the 'IPL in Hindi' campaign for Sony Six. The campaign intended to communicate Hindi feed in IPL.