Rishikar Krishna joins Radio Mirchi as head, marketing

This will be his second stint at the channel.

Radio Mirchi has appointed Rishikar Krishna as head, marketing, Mirchi Properties, ENIL. He will be responsible for the conceptualisation, design and marketing of various intellectual properties of Radio Mirchi.

This will be his second stint with the radio channel.

Based in Mumbai, Krishna will report to Mahesh Shetty, chief strategy officer, Radio Mirchi.

Earlier, Krishna was with Skechers USA as associate director, marketing and was responsible for creation of brand awareness and brand preference in the Indian market.

About his new role, Krishna says, "My key responsibilities at Radio Mirchi will be to manage shows and concepts that we call 'properties'. For now, I will take care of Mirchi Music Awards and Mirchi Top 20." His job will be to add new elements to the brand and take them to market.

Krishna has more than a decade of experience. In his previous stint at Radio Mirchi, roles he held (over a span of seven years) included group manager, corporate marketing; senior manager, marketing; and manager, marketing.

Krishna holds an MBA degree in marketing from University of Pune. He began his career with Philips Consumer Electronics as assistant manager, marketing and worked there for around two and a half years before moving to Radio Mirchi. At Philips, the launch of pocket FM radios was an important milestone.

Among the awards he has won over the years are names such as Midas Award and Designomics Award for digital innovation, among others.

For the record, Entertainment Network India Limited (ENIL)-owned Radio Mirchi operates across 32 cities in the country. It was launched in 2001.