Madison Media bags HomeShop18's media duties

The account will be serviced by Platinum Media in Delhi. It is pegged at around Rs 30 crores.

Madison Media Group has won the media duties of Network 18's shopping channel, Homeshop18. The account, which is pegged at Rs 30 crore, will be serviced by Platinum Media in Delhi. The incumbent agency on the account is Mindshare.

Vikrant Khanna, chief marketing officer, HomeShop18 says, "Homeshop18 is proud to be associated with Madison, which is the leading media planning agency in the country. I am confident they will be a strong partner in our journey to become India's leading virtual commerce player. Having worked with Madison in the past I know that Madison is best equipped to help us reach our intended audience in the most economical and integrated way."

On winning the account Basabdatta Chowdhuri, CEO, Platinum Media says, "We are delighted with this new win and are confident that we can add strategic value in building the HomeShop18 brand in the country."

For the record, Madison Media recently won a host of new businesses including Raymond Apparel, Piramal Healthcare, Epic Channel, McCain Foods, Ruchi Soya, Max India's corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.