Endemol India joins hands with Fox Star Studios for film, Traffic

The emotional thriller will be produced under the banner of Eyedentity Motion Pictures - the film arm of Endemol India.

Endemol India has partnered with Fox Star Studios for its first movie venture, an emotional thriller titled 'Traffic'.

Traffic marks the foray of Endemol India into the Hindi film industry. It will be produced under the banner 'Eyedentity Motion Pictures'- the film arm of Endemol India.

Traffic, the Hindi adaptation of the critically acclaimed Malayalam blockbuster, will be released on March 7, 2014. Based on a true life incident, the film will feature Manoj Bajpai and Jimmy Shergill in the lead roles, along with Bengali actors Prosenjit, Parambrata (of Kaahani fame), Divya Dutta, Kitu Gidwani and Sachin Khedekar playing pivotal roles. The film will also see the debut of young actors Amol Parasher and Vishal Singh.

Directed by national award winning film maker Rajesh Pillai, the movie showcases a high voltage drama and a battle against time when stakes run high and life is in danger.

According to the company, what sets Traffic apart from other films is the fact that as an emotional thriller, it will also introduce the audiences to an altogether new genre of entertainment. Traffic has been adapted in Hindi by Suresh Nair with music by Mithoon.

Deepak Dhar, managing director and chief executive officer of Endemol India, says, "With Traffic, Endemol enters the Hindi film sphere and we are fortunate to have partnered with Fox Star Studios for such an incredible script that involves a diverse mix of characters caught in an unlikely situation. Brought to life by a brilliant screenplay that pits together all the characters in a race against time, the incredible casting is bound to keep the audiences hooked till the end."

Vijay Singh, CEO, Fox Star Studios, adds, "We are excited to have partnered with Endemol India as they debut in the Indian film industry. Traffic comes with tremendous credentials - national award winning director plus commercial and critical success in Malayalam - and promises to be an emotionally thrilling experience! At Fox Star Studios, our endeavour has been to support path breaking entertaining cinema. We believe in the story of Traffic and that it must be told to a wide audience. Audiences today are seeking new and distinctive content and we continue to strive to deliver films that capture the imagination. The film is the first up on our slate for 2014 that will feature mega productions, massy entertainers and clutter breaking films."

In the recent past, network broadcaster Multi Screen Media also ventured into film making under the MSM Motion Pictures banner. The first movie of the banner was 'Bajaate Raho' that was released in July, 2013.