Sunil Nambiar to head Mathrubhumi's magazine vertical

Effective December 6, Nambiar will join the company as deputy general manager. He will report to M V Shreyams Kumar, director, marketing and electronic media.

The Mathrubhumi Group is all set for some structural changes. The company is separating its periodical and magazine business from the mainline print business and it has appointed Sunil Nambiar to head the vertical's pan-India operations.

Effective December 6, Nambiar will be designated as deputy general manager at the company. He will be based in Mathrubhumi's head office in Kozhikode and report to M V Shreyams Kumar, director, marketing and electronic media, Mathrubhumi Group.

Nambiar says, "Mathrubhumi as a group has got tremendous amount of potential, especially the women's magazine called Grihalakshmi. Effective November 1, the so-far monthly magazine has been made a fortnightly to take on the competition. I am looking forward to strengthening the vertical further, driving more profitability in the coming years."

Nambiar tells afaqs! that the group also plans to launch magazines in the finance, and interiors and home designing segments.

As of now the company has four Malayalam magazines in its portfolio, including Grihalakshmi, Arogya Masika (health magazine), Star & Style and Thozhilvartha (opportunity magazine).

According to Nambiar, while the other three are leaders in the Kerala market, Grihalakshmi is second and the release of its fortnight edition will soon make it to No.1, too.

Nambiar is aiming at 70-80 per cent revenue growth in the vertical in the next couple of years.

He brings to the table more than 20 years of experience in the marketing, advertising, event management, PR, general administration, recruitment and training spaces, with in depth industry exposure in media, office automation, education and service industries.

In his last stint, Nambiar was with Mangalam Group of Publications as vice-president, marketing. He joined the company in July, 2012 and was responsible for advertisement revenue generation, brand development, planning and execution of all market oriented activity, strategic marketing plans, budgeting and overall monitoring of sales and marketing functions of the group in Kerala, New Delhi, Mumbai, Chennai, Bengaluru and UAE markets.

Before joining Mangalam, he was with The New Indian Express for almost 11 years. He had also worked with Xerox India, Mahindra Holidays & Resorts India and Sterling Holiday Resorts.