Apollo Tyres names Mindshare as its global media AoR

ZenithOptimedia is the outgoing agency. The account will be serviced by Mindshare's global office in London.

Tyre manufacturer Apollo Tyres has appointed Mindshare as its global media agency of record (AoR).

The agency won the account on the back of a multi-agency pitch that took place in Apollo Tyres' global marketing office in London.

ZenithOptimedia is the outgoing agency, which was servicing Apollo Tyres in India.

Mindshare has won the multi-million dollar Apollo Tyres account, which covers both on and offline media duties.

Gera Sulinska, based at Mindshare Worldwide's London office, will be the global client lead for Apollo Tyres.

Marco Paracciani, chief marketing officer, Apollo Tyres, says, "While we have been expanding across geographies, the need was felt to have a global agency on board, which will fit in strategically at a global level, and operate on both, regional as well as global levels. We chose Mindshare due to its strategic approach and for its comfort with sports associations, which was necessary considering our tie-up with Manchester United Football Club for the Indian and UK markets."

On winning the account, Sulinska states, "We're delighted to be working with Apollo Tyres to help promote the company around the world. We look forward to forging a great partnership and to help grow their business through innovative and adaptive marketing strategies."