MEC India expands business within Reliance Group

The agency has won the mandate for Reliance Capital (including Reliance General Insurance, Reliance Life Insurance, Reliance Mutual Fund and Reliance Commercial Finance), Reliance Infrastructure, Reliance Power and Reliance Energy.

GroupM's media agency MEC India has expanded its client portfolio with the inclusion of Reliance Group companies - Reliance Capital (includes Reliance General Insurance, Reliance Life Insurance, Reliance Mutual Fund and Reliance Commercial Finance), Reliance Infrastructure, Reliance Power and Reliance Energy.

The agency already handles the media business for Reliance Communications, Reliance Net Connect and Reliance Digital TV.

T Gangadhar, managing director, MEC India, says, "The team at MEC India is eagerly looking forward to provide excellence in crafting and executing customised integrated solutions across its suite of services. MEC India has shared a long standing relationship with various companies in the Reliance Group and our objective will be to provide superior assistance with media, analytics, content, activation and digital media services, as we have been doing with the award winning RCom mandate in the past."