SMG picks Olivier Gers as global president for LiquidThread

Gers will oversee SMG's content capability spanning 22 markets around the world including India. Based at SMG's London office, Gers will report to Brian Terkelsen, CEO of MediaVest.

Starcom MediaVest Group (SMG) has got on board Olivier Gers as the global president for its branded entertainment content unit, LiquidThread.

Based at SMG's London office, Gers will report to Brian Terkelsen, CEO of MediaVest, who will continue to have executive oversight over LiquidThread in addition to his MediaVest role.

In his new role, Gers will be responsible for building the global LiquidThread business and expanding opportunities around the world with brands, local production studios, networks and distribution organisations. He will oversee a range of content marketing offerings, including digital marketing strategies, core partnership models and the development of brand programming.

Gers will partner closely with Brent Poer, who will continue to serve as president, SMG LiquidThread North America, reporting to Terkelsen.

All regional leadership outside of North America will report to Gers.

Terkelsen says, "At Starcom MediaVest, we are passionate about new content possibilities, new ways of telling brand stories in new places, and new platforms and emerging technologies that will change how our clients inform, engage-and even befriend-their audience. We believe Olivier is the right person to advance these possibilities for our company and clients around the world. He is a proven business builder and growth driver for brands and an inspiring leader."

Gers moves to SMG from Endemol Worldwide Brands where he was working as chief executive officer. At Endemol, he led the monetisation of the ancillary rights of Endemol's key properties, including television shows Big Brother, Deal or No Deal, Wipeout and Star Academy. Before joining Endemol, he was with Fremantle Media Licensing Worldwide as general manager. He also served as senior vice-president, digital at IMG Worldwide.