S K Barua joins Food Food as CEO

Barua moves to the food and lifestyle channel from Freemantle Media India, where he was managing director. He quit the company after a stint of more than four years.

Sanjeev Kapoor's Food Food has got S K (Raj) Barua on board as chief executive officer. Barua moves to the food and lifestyle channel from Freemantle Media India, where he was managing director. He quit the company after a stint of more than four years.

In his career that spans over two decades, he has worked with Discovery Communications for more than 14 years, first as VP, finance for 12 years (1995-2007) and later as CFO, APAC.

Food Food, a joint venture between Astro All Asia Networks PLC (Astro) and Turmeric Vision (TVPL), has roped in Helios Media to handle its ad sales duties.

It was launched in January, 2011 and marked the entry of Astro into the Indian media broadcasting industry. The brand, in high-definition, also features in the digital space - on mobile and the web.