Havas Media reclaims media duties of Bloomberg TV

The broadcast channel's media mandate was handled by Vizeum India.

Bloomberg TV India has appointed Havas Media India to handle its media mandate. The agency's Mumbai office will service the account, which was earlier handled by Aegis Media's Vizeum India.

Interestingly, Havas Media was handling Bloomberg TV till the mid of last year, when the business was shifted to Vizeum India.

Sriram Kilambi, president, Bloomberg TV India, says, "Bloomberg TV India is all about catering to the elite key decision makers. Havas has demonstrated expertise in using media innovatively and we look forward to a great new relationship."

Anita Nayyar, CEO, Havas Media Group India and South Asia, adds that it's wonderful to renew ties with Bloomberg TV India. "We are closely tuned in to their brand philosophy and keen growth path. Our meaningful brands framework is perfectly suited and will increasingly be applied to create connections to further enable Bloomberg TV India to talk to its audience on this trajectory," she says.

Agreeing with Nayyar, Mohit Joshi, managing director, Havas Media India, says that the broadcast channel brand is an interesting product and is good to work with.

Havas Media, which will complete seven years in India, has recently won many accounts including Wonder Cement, Voltas, Aspriting Minds, Amway, Shaadi.com, LG India, Simmtronics and Neo Milk Products.