Dainik Bhaskar Group to launch Mosaic 2012 'Best in Print'

The media house is all set to launch the second edition of the compilation of best print ads in April.

Dainik Bhaskar Group has announced the launch of Mosaic, a compilation of notable print ads done by Indian agencies in 2012. Launched with an aim to encourage and celebrate print advertising, Mosaic will be unveiled on April 5 at the Dainik Bhaskar Group sponsored IAA debate in Goa.

The coffee table book is in recognition of talent and creative potential of Indian agencies and the DB Group hopes this will be a reference point for possibilities in the print category. Mosaic 2012 is curated by afaqs! as a partner for the second consecutive year and supported by ABP News and Ad Club.

The second edition of the book will be distributed among key decision makers in the industry including creative agencies, media agencies and corporate houses.

The edition will also include a new section featuring some of the top names of the industry sharing their reasons for choosing the featured advertisements.

This edition of Mosaic is touted to be grander than the earlier one, with Mosaic 2012 featuring 121 print campaigns across 105 brands from 31 top agencies. Last year, the book showcased more than 125 pages featuring the best print campaigns of about 70 brands created by 23 creative agencies of India, including Ogilvy India, McCann Erickson, Lowe Lintas & Partners, JWT India, Draftfcb Ulka, Taproot, Grey, Leo Burnett India and BBDO India. Every agency's set of works was accompanied by a comment of a creative leader of the organisation explaining the thought behind the campaigns.

Dainik Bhaskar accepted entries for the campaigns till January 25 for this edition.

The second edition of Mosaic will be promoted mainly through Bhaskar's in-house properties, as well as, leading industry portals. Last year, besides the print copies, the book saw over 9,500 downloads, in addition to, the 4,500 physical copies circulated to agencies and marketing organisations.