Siddharth Sethi to lead digital business in Mindshare India

Sethi will be based out of Mumbai and will report to Mindshare South Asia leader Ravi Rao.

Mindshare, the flagship media agency of GroupM, has appointed Siddharth Sethi as Leader - Digital for Mindshare India. Sethi's last stint was as director India for Xaxis, GroupM's audience buying company. Sethi will be based out of Mumbai and will report to Mindshare South Asia leader Ravi Rao.

Siddharth Sethi will be replacing Ashok Lalla who had quit in May 2012 to join Infosys as Global Head - Digital Marketing. Sethi will be responsible for boosting the agency's full-service digital offerings and pushing the agency's planning, performance and digital analytics services.

Commenting on this development, Ravi Rao says, "Siddharth's experience of having led Xaxis in India will be another factor in enhancing the overall digital offering as well his entrepreneurial culture will take Mindshare into a league of its own, well within the original thinking framework for all brands. He is technologically savvy, understands the brand space and is performance driven."

Sethi has over 12 years of experience in media management, marketing and product management. He has spent the last seven years focused on helping digital startups create products and revenue streams.

On his move to Mindshare, Sethi says, "I am delighted to be joining an agency with such an impressive digital portfolio. Over recent years Mindshare has really built a strong digital team with some really impressive digital and social media campaigns under its belt. I am really looking forward to building on this reputation."