Atit Mehta replaces Abhiroop Chuckarbutty as media services head of Unilever South Asia

Mehta will report to Rahul Welde, vice-president, media, Unilever South Asia.

The senior management of Unilever (HUL) has undergone a few changes. Atit Mehta, erstwhile country media manager at HUL in India, has been promoted to the role of head of media services -Unilever South Asia. Mehta takes over the charge from Abhiroop Chuckarbutty, who has been appointed as general manager, packaged foods.

Confirming this to afaqs!, a HUL spokesperson informs that Mehta will report to Rahul Welde, vice-president, media, Unilever. Chuckarbutty will report to Geetu Verma, executive director, foods, HUL.

Chuckarbutty was appointed as head of media services for Unilever South Asia in November, 2011.

Mehta has more than 10 years of experience in media planning and buying. He joined HUL in March, 2008 as senior media services manager. Before this, between 2007 and 2008, he was country media manager of Colgate Palmolive. From 2000 to 2007, Mehta also spent considerable time as business director at GroupM.