DDB MudraMax bags media mandate of Garuda Polyflex Food

The food and beverages company entered the Indian market in 2011. It has presence in Indonesia and China.

Food and beverages company Garuda Polyflex Food has appointed DDB MudraMax to handle its media duties. It was a multi-agency pitch win and the agency's Bengaluru office will service the account. One of the new entrants in the FMCG industry in the country, Garuda Food recently launched its choco stick brand, Gone Mad.

V Jayachandran, managing director, Garuda Polyflex Food, says, "DDB MudraMax will bring significant expertise of having managed media for reputed organisations in India. It also brings the attitude in line with our brand Gone Mad, which makes it a perfect fit for us."

Anilkumar Sathiraju, AVP and head, South, DDB MudraMax, says, "Gone Mad is one of its kind and we have got some exciting work coming up very soon. Some of the brands coming soon from the house of Garuda Food is something that you need to wait and watch out."

The 22-year-old Garuda Food, part of Indonesia-based Tudung Group that deals with agri business and FMCG distribution, is a $500 million company. It has 13 production facilities spread across Indonesia, China and India, and more than 20,000 employees. Some of the product ranges that Garuda Food offers includes snacks, confectioneries, biscuits, tea and coffee beverages, flavoured milk, jelly drink and fruit flavoured drinks. The products are supplied to countries in Asia, Europe, Australia, Africa, West Asia and North America.

Garuda Food entered the Indian market in 2011 after a collaboration with Bengaluru-based Polyflex Group. Polyflex Group is a 40-year-old $50 million company that deals in luxury and comfort businesses.