Life OK gets Pratik Seal as marketing head

Earlier, Seal led the marketing functions at Micromax.

STAR India has roped in Pratik Seal as marketing head for its second general entertainment channel (GEC), Life OK.

While sources close to the development have confirmed the news to afaqs!, Life OK and Seal remained unavailable for comments at the time of filing this report.

Prior to this, Seal was heading the marketing functions at Micromax.

Seal is armed with 14 years of experience. He started his career in 1998 as an account executive with Basic4 Advertising. After spending two years with the company, he moved to Ties2Family.com as assistant manager, marketing and then to FCB Ulka as senior account executive.

After spending about two years with the agency, Seal joined Lowe as senior brand services manager and within three years, went on to become senior brand services director.

He joined Vodafone as senior manager, marketing in April 2006 and after another two years, joined Micromax as marketing head in April, 2010.

Seal has experience in brand management, strategic planning, advertising and communication, key account management, product development insights, media planning, event management and public relations.